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Consumer Testing and Evaluation of Personal Care Products (Cosmetic Science and Technology)

Howard R. Moskowitz




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 | #5207084 in Books |  Prentice Hall |  1995-09-13 | Original language:English | PDF # 1 |  9.50 x6.75 x1.00l,1.83 | File type: PDF | 512 pages

 | 

||0 of 0 people found the following review helpful.| Four Stars|By Fidel Ulin-Montejo|Very good!| |." . .should be part of every product-development library; it bears close study by product researchers and development chemists alike." ---Cosmetics & Toiletries Magazine

This work details the consumer-guided evaluation of personal care products, outlining all the steps used in consumer testing to steer the creation of new commodities, from concept evolution and formula optimizing to final selection and positioning in the marketplace. The book shows how to find and create personal care products for consumers with defined needs, offering practical advice to the novice researcher.



You easily download any file type for your gadget.Consumer Testing and Evaluation of Personal Care Products (Cosmetic Science and Technology)   |  Howard R. Moskowitz. I was recommended this book by a dear friend of mine.

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