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Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions (Creating Success)

Gibbs Paul, Knapp Michael




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 | #2892584 in Books |  Routledge |  2001-12-03 |  2001-12-01 | Original language:English | PDF # 1 |  9.21 x.36 x6.14l,.55 | File type: PDF | 153 pages

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||About the Author|Dr Paul Gibbs lectured in HE for a number of years and is now Director of the HE Business Unit with Edexcel, the UK vocational and academic awards body. Michael Knapp is Corporate Marketing Director of Edexcel and has held a number of senior mar

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.



You can specify the type of files you want, for your gadget.Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions (Creating Success)   |  Gibbs Paul, Knapp Michael. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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