[PDF.48cs] Marketing Higher Education: Theory and Practice

Marketing Higher Education: Theory and Practice

[PDF.sc16] Marketing Higher Education: Theory and Practice

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 | #1514314 in Books |  Felix Maringe Paul Gibbs Mari |  2008-12-01 | Original language:English | PDF # 1 |  9.00 x.51 x6.00l,.75 | File type: PDF | 224 pages

 | Marketing Higher Education

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||About the Author|Felix Maringe is a lecturer in the School of Education at the University of Southampton, teaching on a range of PGCE courses. He is also Chair of the Academy of Marketing’s Special Interest Group in Marketing of Higher Education.| Paul

• How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies?
• How has widening participation affected the marketing of HEIs?
• What kind of students do employers want in the twenty-first century?

The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions...

You can specify the type of files you want, for your device.Marketing Higher Education: Theory and Practice   |  Felix Maringe, Paul Gibbs.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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