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The Capital Campaign in Higher Education: A Practical Guide for College and University Advancement

G. David Gearhart




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 | #5117527 in Books |  1995-01 | Original language:English | PDF # 1 |  9.25 x6.25 x.75l, | File type: PDF | 220 pages

||0 of 0 people found the following review helpful.| Practical and timeless|By Personal Opinion|This is a comprehensive handbook without being so overwhelming that you never finish it. The wisdom is from the seasoned careers of professional officers in college and university fund raising, yet translated well for the lay person.

This book provides a practical summary of the major elements of planning and conducting capital campaigns for colleges and universities. As tuition rises faster than the Consumer Price Index and legislative appropriations continue to dwindle in state after state, both public and independent institutions are turning to philanthropic support to maintain and strengthen their academic missions. The only way to garner these critical private dollars on a large scale is to esta...

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